The hardest part about traditional sales is that re-dos are rare.
Cold calling a prospect and muddling the first 30 seconds 😵
“Not interested – please don’t call again…” ❌
A door-to-door sale where you get shot down by some tough follow-up questions 🙋♂️
*Door slammed on your face* ❌
Delivering an in-office pitch, and they won’t let their guard down, making it impossible to connect 💂
*Deal lost – Prospect sees no point in future conversations* ❌
There’s an alternative to these all-or-nothing closes.
Where you gain the opportunity to nurture relationships over time.
It’s a tool dedicated to providing value and building trust.
I’m referring to sales funnels.
For now, just know these two key points:
- Someone enters your sales funnel when they provide you with at least one piece of contact information.
- A sales funnel is the process of transforming a prospect to a paying client over time.
You see, once a prospect is in the funnel, unlike traditional sales, you’ve got multiple lives.
It’s fine to keep firing shots till you hit a bullseye.
In the case of a financial advisor:
They may find that a particular prospect is not engaging with broad market-update emails…
That’s fine; it’s a chance to test something else.
They could be more likely to resonate with communications dedicated to simple actionable advice.
In other words, The odd message failing to hit home with a prospect is unlikely to cause them to exit the funnel.
I’ve experienced loyal sales funnel entrants first-hand.
Only one Ever New Digital Insights subscriber has unsubscribed.
And this subscriber only entered the funnel after a cold call where I invited him to become a subscriber.
This signals the importance of getting prospects into you funnel the right way…
_________________________________________________________________
The next Insight article will be dedicated to learning how to get prospects into your funnel.
You will learn the key tips from a USD 170 million revenue company who are leaders in sales funnels.
Sign up below to be notified when this next Insight drops!
