What’s your business’s email inbox looking like right now?

If you are like me, a quick subject line scan is all that’s needed to determine an email’s rank:

“Easy – Respond now”

“Ignore and delete”

“Requires nuanced response – Leave for later”

Today, we will only focus on the “Easy – Respond now” category.

The gimmes.

The layups.

The ones that make you think, “This is a waste of my time.”

A few minutes of mundane emailing here and there adds up.

It keeps you chained to your desk and missing moments you should be there for.

Are you still wondering what one of the benefits of using templates for your email marketing campaigns is?

It’s this simple.

Time maximisation – Templates give you your time back.

Run-of-the-mill emailing can be vanquished for good.

You’re about to get:

✅The 2 most significant opportunities for clawing back your time through email templates.

✅ Email template design checklists for giving your email templates a professional touch.

✅ Invited to get my free automation guide to save you 50 minutes weekly on email follow-ups.

The Biggest Email Template Wins: 2 Openings to Cut Back on Work

Opening 1: Welcome Email for New Subscribers

Example:

Welcome emails should be delivered to those who opt-in to your newsletter, blog or any other email list you create.

They likely serve as the 1st one-to-one interaction you will have with them.

(Don’t mess this up 😋).

But seriously.

Your subscriber has a gang of other businesses trying to imprint on them.

So, while you are at the top of their mind, you have an enormous opportunity to prove your future emails are worth tuning in for.

This means you must ensure that your welcome email is sent out immediately once the subscriber opts in.

If you struggle to work out what copy to write, focus on these addressing points:

• Thank you for subscribing, and welcome.

• What your business does.

• Why your business is relevant to them

• The future value they should expect from your emails.

Opening 2: Request for Review From Clients

You’ve gotta be mad to skip requesting a review.

Whether your client has explicitly said kind words to you in a private email.

Or they haven’t said squat, but you know you delivered big time; ask them for public praise.

Candid reviews go a long way towards getting those prospects that lurk online to jump into a conversation with you.

I’m sure you know by now that business can sometimes be a “what have you done for me lately” game.

So, I recommend requesting the review immediately after the invoice is paid.

There’s even some pretty schmick invoicing software that allows you to edit your receipt confirmation email to ask for reviews, too.

This means an email is sent asking for a review as soon as the client pays the invoice.

Regardless of whether you set this automation up, ensure you have a Google Business Profile (or some other popular review channel) ready to go well before you make a review request.

Google Business Profiles, for instance, may require identity verification, which may cause a hold-up to your plans to request a review.

Mastering the Design Elements of Email Templates

Putting the copy to the side for a moment.

Designing an email template can often be daunting for many, as it involves taking a shot at creativity.

This checklist aims to provide you with practical pointers to create a design that can be used consistently, no matter the situation.

By following this list, you can confidently design email templates.

Understanding the Fundamentals

☐ Layout and Structure: Ensure a clear and organised layout with a defined header, body, and footer.

☐ Branding Elements: Maintain consistent branding (logo, colours, fonts) throughout the template.

☐ Mobile Responsiveness: Verify the template is optimised for all screen sizes (smartphones, tablets, desktops).

☐ Text Alignment: Choosing to align the text to the centre of the template is often the most visually pleasing selection.

Practical Design Tips

☐ Visual Hierarchy: Use headings, subheadings, and white space to guide the reader’s eye.

☐ Image Optimisation: Use high-quality images displayed in dimensions they were intended for.

☐ Typography: Choose legible fonts and use font sizes and styles effectively.

☐ Call to Action (CTA) Design: Create clear, prominent CTAs with contrasting colours and action-oriented language.

Invitation: Save 50 Minutes a Week!

If you want to plug into a ready-made program for clawing back time, this is your chance.

My Client Finalisation Automation Guide kills the mundane email sequences required at service delivery completion.

Request your copy of this short resource if any of the following apply to you:

✅ You waste time every week checking which clients have paid.

✅ You want to free yourself from following up with clients with outstanding payments.

✅ You are tired of manually sending out the same review request email.

Complete the form below to get the Client Finalisation Automation Guide!