What is a First-Person Written Campaign?

Before we dive into how to stop writer’s block, we should clarify what a first-person written campaign is and why it’s an effective way for a business to connect with its audience.

A first-person campaign is a sequence of content pieces written from a first-person perspective, i.e. using the pronouns “I”, “me”, and “my”. 

The individual can be the brand, a person representing the businesses, or a fictional character.

This writing style uses personal stories and experiences rather than solely relying on analysis and data, which helps to engage the reader. 

The beauty of a first-person written campaign is that it allows ample time to showcase credibility and competence (to solidify your expertise, we recommend planning for a campaign with at least four content pieces).

Most businesses selling high-ticket services or products have a sub-section of their audience that bases their buying decision on how well the company can demonstrate credibility and competence.

A writer can build first-person written campaigns on long and short-form content. Long-form content, for example, could refer to an email or blog sequence. Short-form content could be as limited as social media captions.

Consider any reference to a first-person written campaign in this article to refer to a campaign built on purely long-form content. 

Writer’s Block

Writer’s block is an issue for ALL writers. 

It’s not just for fiction writers like Stephen King, who want to build bizarre worlds that defy reality.

The non-fiction writer confronts it, too.

It haunts us by draining our energy and hindering our progress, causing missed deadlines and rearranged schedules.

We have built a specific method of combating writer’s block for the first-person campaign writer. 

We’ve discovered three key barriers that cause writer’s block and how to dismantle them with the right tools. 

When you can beat writer’s block, you can consistently push past what previously would have stopped you.

Knowing you can overcome writer’s block relieves your anxiety before building a first-person written campaign, replacing it with excitement. 

This method for stopping writer’s block is for marketers, business owners, directors, and executives attempting to become the efficient writers they know they can be.

Add this method to your writing process, and campaign building becomes exponentially easier. The necessary words and direction become abundantly clear; you no longer have to sit in prolonged confusion.

Article Structure

This article is divided into sections: Skip past a section if you don’t find a particular barrier problematic or if you want to skip to the summary of the tools for eliminating writer’s block. 

Here are the three barriers:

1. You lack confidence in the suitability of a first-person written campaign
2. You are undervaluing your insights and experiences
3. You need assistance with effectively planning a campaign

Here, you will find a summary of the tools for eliminating writer’s block:

Writer’s Block Elimination Method

The Three Barriers to Momentum

#1 You Lack of Confidence in a First-Person Written Campaign’s Suitability

Why would you create a first-person written campaign for a business?

It could be any of the following:

• To stay at the front of the existing audience’s mind
• Enhance search engine visibility
• Form a base from which you can draw short-form content ideas that provide a consistent message
• Demonstrate credibility and competence
• Lead generation
• Connect with customers who prefer this form of communication
• Prime your audience for a specific product offer at the campaign’s culmination

Keep in mind which reason, or reasons, resonate with you. The more you can relate to, the stronger your confidence in creating a first-person written campaign, and the less likely you are to procrastinate building the campaign.

Procrastination can lead to writer’s block; we want to avoid procrastination.

Remember, If you build a campaign, know why you are doing so. The progress of your campaign will be slow and painful if you only execute it because “You hear it’s the right thing to do.”

Confidence in your actions will lead to fully committing to your campaign rather than procrastinating due to uncertainty.

#2 You are Undervaluing Personal Insights and Experiences

Often, people downplay the value of sharing their insights and experiences because they assume they are unremarkable.

It would be best to recognise that your contributions are worthwhile for maximising progress.

Stick to the following guidelines rather than aiming to detail experiences and insights that you deem as remarkable:

• Focus on topics that relate to your professional experience
• Write as a means of delivering value to your audience
• Don’t focus on topics that are outside your field of competence
• Keep it simple; don’t overcomplicate your writing

Refer to this list if you struggle with imposter syndrome as you build a campaign. 

Use your ability to stick to this list to measure whether your campaign building is on track. Doing so can help you avoid getting stuck in the trap of over-editing and re-writing your work as you chase a self-imposed unfair standard. 

Remember: First-person campaign writing credibility comes from your experience in your industry, not your experience as a writer.

#3 You Need Assistance with Effectively Planning a Campaign

Here are some pointers to consider that will allow you to accelerate through common campaign-building sticking points.

Start with the End in Mind

Earlier, in (“Lack of Confidence in a Written Campaign’s Suitability“). We discussed how knowing the “why” behind building a campaign increases confidence in your actions and ultimately leads to minimising the threat of procrastination.

Similarly, understanding the “why” behind a campaign will make determining the direction of each piece of content a more obvious decision.

For instance, if you aim to sell your audience a particular product at the campaign’s culmination, all the content pieces within the campaign should be priming the audience for this product offer.

Select a Theme and Stick to it

Each piece of content in the campaign should build upon or carry similar traits to the last. 

Committing to a theme from the outset of your campaign provides a frame for demonstrating expertise. More importantly, it minimises momentum disruption, as you don’t have to re-build each content piece from scratch.

For instance, you can often recycle the formatting of content piece one throughout the campaign, which makes your messaging conducive and saves you from being slowed down by formatting issues.

Need help figuring out what theme to select? 

Consider the following:

• Q and A Focus: Write about topics customers keep asking for your opinion on
• Trend Alerts: alert your audience to trends in your industry that they should be aware of
• Industry Insider: Discuss common misconceptions about your industry
• Mentor: Create a “How to” article series for various topics
• Modern Expert: Discuss trending topics and provide your opinions
• Behind the Scenes: Detail how the business creates different services or produces different products        

Remember: Upfront planning may be inconvenient but will save you time as you develop each piece of content. 

Writer’s Block Elimination Method

1. Establish the reason or reasons why you are building a first-person written campaign to promote confidence and eliminate procrastination. Procrastination disrupts momentum and can lead to writer’s block. 

2. Stick to the following guidelines rather than aiming to detail experiences and insights that you deem as remarkable:

• Focus on topics that relate to your professional experience
• Write as a means of delivering value to your audience
• Only focus on topics that are within your field of competence
• Keep it simple; don’t overcomplicate your writing

Use your ability to stick to this list to measure whether your campaign building is on track. Doing so can help you avoid getting stuck in the trap of over-editing and re-writing your work as you chase a self-imposed unfair standard. 

3. Adequately plan the campaign by completing the following actions:

a. Establish a campaign goal so you can make rapid decisions on the overarching direction for each piece of content.

b. Commit to a theme from the outset of your campaign, allowing you to recycle concepts and formatting choices.


If you need help building a written campaign, please contact us.